What the press say

"London Fashion Week Hottie! Fifi Bijoux is a label after our own hearts...exquisite jewellery company" "GREENMYSTYLE.COM"

"The Fairest of Them All" HARPERS BAZAAR (MOST WANTED LIST)

"Best Luxury Buy" THE INDEPENDENT

"We love this leaf and acorn pendant necklace which is sure to become a staple in your jewellery collection" MARIE CLAIRE

"Super sweet necklaces" MARIE CLAIRE

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When Fifi Bijoux Met Jimmy Choo

London Fashion Week is officially over for another season.

This week saw the launch of the brand new Silver Collection for Fifi Bijoux. ‘Two Hearts Colliding’ takes a frivolous look at romance, with pieces such as ‘Sex on the Beach, and ‘Mile High’.

(‘Kiss me Quick’ pendant and earrings were snapped up by our stockists too. However, you’ll have to be patient as these are for Spring/Summer 2010 and won’t be in store for a few months yet!).

Just as well the collection was doing well, as I could barely keep my eyes open. A nasty dose of flu had me in a fever all weekend, trying to maintain my lip gloss and bronzer despite being told I was ‘grey’ and literally climbing into a cupboard to blow my nose (which kept bleeding in protest).  Now, I know you have a moral duty to stay at home under the duvet at such times, but I’d worked my trotters off to get ready for the show and I was not going to sit at home during the highlight of the fashion year.

Luckily, I had brilliant medical attention. The divine Jimmy Choo popped by for a chat and on hearing my phelm- induced Mariella Frostrup impression and my Scottish accent, offered his assistance. (Scottish people have excellent Chi he tells me and it’s one of his favourite places in the world).

His diagnosis- I was suffering from exhaustion due to not sleeping for exactly 2 1/2 weeks. (Spookily accurate..) and dehydration.

Jimmy then laid his hands on my head, peered into my eyes and told me he would rebalance my chi.

abahia-wrap-ring

Jimmy Choo’s choice; the Limited Edition 18ct gold Bahia Ring with rutile quartz from mines which re-invest profits in organic farming and fairly traded diamonds, from a women’s co-operative in Lesotho.

The next 10 minutes were something of a blur- staring into Jimmy Choo’s blue eyes, his fingers moving in front of my forehead and him making prayers to call upon my yin and yang to restore their balance and my fever to leave me. My nose grew extraordinarily hot and my upper lip began to sweat. Then he gave me a wink and told me to get a good nights sleep and drink some sweet lemon tea.

Whether it was simply the kindess of such a brilliant man who exults craftmanship taking the time to show such human warmth and kindness which made me feel better, or whether Mr Choo is indeed blessed with healing hands I can’t say. Whichever it was, my temperature reduced and my snuffling abated a good deal after his visit.

Fashion week is remarkable; the most incredible friendships are formed in a spirit of camaraderie. The image of the fashion diva is farthest from the truth in my experience. Despite tabloids snatching on ’size zero’ debates and designers choices of larger models, or Anna Wintour’s reported displeasure at being kept waiting for shows to begin, from the inside London Fashion Week is a hotch potch of youth and experience, a trade of catwalk glamour and real life grit. Most of all, its an enormous credit to London and the British Fashion scene.

Next stop Paris.

Lots of  love,

Fifi xxx

abahia-cuff

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