Fifi Bijoux Joins the Style Mile

Fifi Bijoux Joins the Style Mile

This week Luxury Ethical jewellery brand Fifi Bijoux will move in beside names such as Hugo Boss, All Saints and Karen Millen with a new Sales Office located at 69 Buchanan Street.

The sales office on Glasgow’s ‘Style Mile’ is a brand new addition for Fifi Bijoux, which was established  in 2006.

Director Vivien Johnston explains “When I started the business, I was designing from my front room in a tiny flat in the West End of Glasgow. Soon, I had to move to more suitable business premises and a central address but I’ve always believed that growth should be slow and steady, because although ethical jewellery is an emerging and growing market, we are not a mass-production company.

The Sales Office is necessary because I’m creating more and more bespoke individual items and collections. The past few years have moved away from wholesale being our single focus; our own e-commerce site allowed us to connect more readily with our end customer and also we’ve invested in 3D rendering software which means I can tailor-make collections for stockists too.  For me, the key as a small business is to be fast and nimble where possible, but proceed with caution. Security and privacy was also a consideration, so we’ve gone from open plan to a private office space. It’s only little, but it gives us a presence where we need to be”.

Fifi Bijoux is nothing if not nimble. Started from a tiny flat and her own investment , Johnston has taken her collections to London and Paris Fashion Weeks and presented the jewellery before Prince Albert II of Monaco, Annie Lennox, Jimmy Choo, Oscar-Winning Colin Firth and his superbly-green-glam wife Livia.

Yet, still no flagship retail store?

Johnston answers with a smile ‘Nope! I’m a designer and I believe in sticking to what you’re good at. Retail is an art in itself, but  it’s not where my creativity lies.  I like to be able to give bespoke clients the personal attention they deserve when creating their engagement rings, starting from sketches . There’s a lot of emotion attached and it’s a significant purchase in life. It should be enjoyable. We have around 25 great stockists who carry the ready-to-wear collections. ”

Fifi Bijioux will show at Treasure, London Jewellery Week 9-12th June.

Fifi Bijoux Sales Office (By Appointment):

69 Buchanan St, Glasgow G1 3HL.

Email, telephone 0208 1332531.

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